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Driven by livestreams, consumer spending in social apps to hit $17.2B in 2025

The livestreaming boom is driving a significant uptick in the creator economy, as a new forecast estimates consumers will spend $6.78 billion in social apps in 2021. That figure will grow to $17.2 billion annually by 2025, according to data from mobile data firm App Annie, which notes the upward trend represents a five-year compound […]

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Consumers spent $32B on apps in Q1 2021, the biggest quarter on record

The pandemic’s remarkable impact on the app industry has not slowed down in 2021. In fact, consumer spending in apps has hit a new record in the first quarter of this year, a new report from App Annie indicates. The firm says consumers in Q1 2021 spent $32 billion on apps across both iOS and […]

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App stores saw record 218 billion downloads in 2020, consumer spend of $143 billion

Mobile adoption continued to grow in 2020, in part due to the market forces of the COVID-19 pandemic. According to App Annie’s annual “State of Mobile” industry report, mobile app downloads grew by 7% year-over-year to a record 218 billion in 2020. Meanwhile, consumer spending grew by 20% to also hit a new milestone of […]

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YouTube and WhatsApp inch closer to half a billion users in India

WhatsApp has enjoyed unrivaled reach in India for years. By mid-2019, the Facebook-owned app had amassed over 400 million users in the country. Its closest app rival at the time was YouTube, which, according to the company‚Äôs own statement and data from mobile insight firm App Annie, had about 260 million users in India then. […]

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App stores to see 130 billion downloads in 2020 and record consumer spend of $112 billion

Consumers will have downloaded 130 billion apps in 2020 across iOS and Google Play, up 10% year-over-year, according to mobile data and analytics firm App Annie’s year-end forecast. Consumer spending across the two app stores will also grow by 25% year-over-year to reach $112 billion by year end, the firm also predicts. Typically, much of […]

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New forecast pegs TikTok to top 1.2B monthly active users in 2021

TikTok’s upward trajectory is expected to continue in 2021, according to a new forecast from mobile data and analytics firm App Annie, which estimates the short-form video app will surpass the 1 billion monthly active user mark next year. The expanded forecast also looked into future trends around mobile ad spending and the growth in […]